Univision Deportes announced exemplary ratings for its broadcast of the Copa America Centenario tournament to-date.
Through all 24 matches of the group stage, Copa America Centenario on Univision Deportes averaged 2.6 million Total Viewers 2+ and 1.4 million Adults 18-49 per match, besting the 2014 World Cup group stage performance by +3% among Adults 18-49.
Univision Deportes has reached 39.4 million Total Viewers 2+ through the Copa America Centenario group stage.
Throughout the tournament group stage, the Mexican national team matches averaged 4.9 million Total Viewers 2+ and 2.8 million Adults 18-49. The Mexican national team matches out-delivered the NHL Stanley Cup Final telecasts on all NBC networks and the Tony Awards on CBS among Adults 18-49.
The Chile versus Panama match averaged 1.9 million Total Viewers 2+ and 1.0 million Adults 18-49. The Argentina versus Bolivia averaged 2.8 million Total Viewers 2+ and 1.6 million Adults 18-49.
SOCIAL MEDIA HIGHLIGHTS
Through the group stage, Copa America Centenario was the No. 2 most social program across all English and Spanish broadcast and cable networks, outperforming everything except the 2016 NBA finals on ABC. 19,000 unique authors on average sent 1.6 million tweets about Copa America Centenario.
Through the group stage, Copa América Centenario delivered 1.2 million total livestreams for 26 million minutes watched. 92% of all streams occurred in the mobile app.