Whoever is in Rio during the Olympic Games will be able to have an unprecedented experience with the technology that is considered the future of television. Globo, in partnership with Japanese public broadcaster, NHK, which has been innovating with ultra-high definition images (UHD), will deliver the first live broadcasting in 8K open to public during the 2016 Olympics.
According to specialists, the 8K provides the most advanced standard in image quality perceptible to human eyes, with a resolution 16 times higher than HD.
The screenings will be held at the Museu do Amanhã (Museum of Tomorrow) and will include the opening and closing ceremonies and several games' broadcasts. The complete information about the screenings' schedule and registration will be available in July at the Museu do Amanhã website - www.museudoamanha.org.br.
"We are still consolidating the migration of the TV viewers to HD digital TV in Brazil, but the technological evolution does not wait, and the Globo team have been studying the next generation of technologies for free-to-air TV. Such action reinforces the importance of free-to-air TV and its evolution to a more immersive experience with UHD," states Raymundo Barros, CTO at Globo.
The 8K technology is considered the next boundary of audiovisual industry, which will surpasses the 4K. Globo has been investing in UHD content production since 2012, when the movie O Tempo e o Vento was produced in 4K. Since then the network station has broadened its technology park, currently displaying in 4K the productions Dangerous Liaisons and Merciless via Globo Play.
Attentive to the industry's innovations, Globo began its experiences in 8K in the 2013 Brazilian Carnival, and the following year with the 2014 FIFA World Cup, broadcasting live matches via fiber optic transmission always in partnership with NHK. This is the first time live terrestrial transmission in 8K will be available in Brazil, and it will be delivered through the rational use of the electromagnetic spectrum - a technique considered an evolution of the current standard of signal distribution system in Brazil.
