TyC Sports will exclusively offer all the games in the Final Phase of the 2016 Argentine Cup, which began this past Wednesday with the matches between Colon and Almagro, Independiente and San Telmo.
The Argentine Cup is the most federal Argentine soccer tournament and is added to TyC Sports' linenup as a Premium content, along with the regular broadcasts for the Nacional B First Division and Metropolitan B First Division.
Juan Wade, Manager of Programming and Production at TyC Sports, said: "It is a great pride for us and a great responsibility to be the window for the Argentine Cup, a competition that represents the same values that our channel does. The Cup is born from a spirit of federation and inclusion, which brings together all the levels of Argentine soccer."
"We know how important the Cup is for the audience and it will be the first edition to have all of its Final Phase games broadcast. We are working to develop a plan that allows us to reposition and re-value the brand."