London is dressed for Sports

In an industry that does not stop growing we get a new proposal loaded with current and focused on the consumer and how to reach it taking advantage of the different technologies available and with a content offering that connects the fan directly with the brands.


For this Carly Greene, Event Director of SportsCast, shows us what is SportsCast and what is its proposal. 

What can you tell us about SportsCast?

SportsCast is an exciting new event that’s responding to the changing nature of sportsTV. Bringing the entire sports broadcasting community together, we will show attendees how to meet the demands of today’s sports fans, and deliver content that fulfils their emotional requirements. We will take a no-holds barred look at the latest developments in content mobility, social dynamics, connected stadium, omni platform environments and much more – with a particular focus on digital storytelling and how it can be monetised.

 What is the current state of the industry?

 Sport remains an attractive offering driving premium TV services. However, digital innovation has had a

pivotal impact on distribution and the way sports content is created, delivered, consumed and monetised.

The expectations and emotional buy-in of fans has become more complex and demanding.

With this in mind, SportsCast will bring the sports distribution community together, offering a commercial focus to

the digital journey fans go through pre, during and post sporting event.

Please explain your market format and which is the added value / differential offered?

SportsCast will offer an interactive

experience delivered through lively formats, live polling, fireside chats and engaging panel

discussions. Boasting an immersive networking experience,we will drive new

types of personalised sports content to fulfil the emotional requirements of the

sports fans, who no longer consider 90 minutes of live sport a week enough.

 Who will be attending SportsCast?

 We are expecting over 250 high level attendees from every part of the sports distribution community, including broadcasters, content owners, sports clubs, OTT players, operators and platform/solution providers.


A-list speakers who have already confirmed their involvement include;


Alex Trickett,

Former Global Sports Chair and

Head of UK Sport, Twitter


James Dickens,

Head of Sport,



Paula Stringer,

Head of Production,

BBC Sport


Glen Killane,

Managing Director,

eir TV & Sport


James Grigg,

Director, International Operations,

Bleacher Report


Do you have anything else to share?

We are delighted to offer SportsLatam readers an exclusive 15% discount. To register your place, visit and use code “TAM2383LAT”



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